In a 12-minute video, TIME on YouTube explained to the audience about an increasingly popular cremation alternative. It is still cremation in the end, except instead of using fire to cremate the body, it is water. Cremation rates are rising within the U.S., and researchers expect the number to see a continual increase as the years go on and cremation remains a cheaper option for the deceased and their family. Some people, while opting to go with cremation over funeral, may be concerned over the environmental impact of their cremation due to greenhouse gas emissions and climate problems. Cremation by water (a.k.a.: alkaline hydrolysis, flameless cremation, green cremation) provides a more eco-friendly alternative.