FTD and I’m Sorry to Hear Partner to Help Local Florists Build Their Sympathy Business

News about Funerals360

Posted on March 31, 2016 by

March 31, 2016

FTD LogoFTD, a premier floral and gifting company, and I’m Sorry to Hear, owner of Funerals360 the nation’s fastest growing online funeral planning resource and marketplace, have partnered to provide FTD Member Florists with an e-commerce solution to reach consumers in need of sympathy flowers. 

Funerals360 by I’m Sorry to Hear is an online funeral planning marketplace that connects loved ones with extensive information on funeral homes and other related funeral products and services like florists. The website offers consumers a modern way to research and plan funerals online.

For more than 105 years, FTD and its Member Florists have helped people express their most important sentiments. FTD floral arrangements are hand-crafted with care, and attention to detail, and help customers express their thoughtfulness and kindness. FTD is committed to the success of its florist members and develops a variety of products and services to help them in the operation and growth of their local business, including state-of-the-art technology, business solutions and local marketing programs.

The I'm Sorry to Hear program is a part of a portfolio of sympathy-related offerings that FTD Member Florists can participate in to connect with potential floral purchasing customers. Rachel Zeldin, founder of Funerals360 by I’m Sorry to Hear, commented, “We are delighted to partner with the nation’s largest floral network and offer florists a new way to market their sympathy services to local consumers while supporting families nationwide. Our mission has always been to help save consumers time, money, and stress by helping them easily find and connect with the best local professionals to work with - be that a funeral home, cemetery, or florist.”

“Our goal is to provide solutions to our member florists that help them profitably grow their local business. By partnering with I’m Sorry to Hear, our member florists can participate in this sympathy marketplace which is a valuable addition to our FTD Sympathy Florist program,” said FTD Florist Division Vice President of e-Commerce Dan Boron. To learn more about the FTD florist network, visit

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